Fostering Behavioral Change
Understanding the drivers of fishing and marine resource use is key to identifying management and conservation strategies.
Using a host of survey approaches, from structured to semi-structured, retrospective to pre/post as well as online surveys, MarAlliance has collected multi-faceted data on a range of fronts. We have identified the status of sawfish, derived value for whale shark watching and shark diving, characterized fisheries for sharks and rays, identified fisheries trends for goliath grouper, restaurant preferences for fin-fish species, and more. Results from these surveys have been returned to stakeholders to tailor outreach, improve tourism management efforts for species, protected areas, and wildlife, and have supported legislative reform
Our Projects

Honduras campaign: Lend your voice to sharks
The object of our campaign is to raise awareness and teach people the importance of sharks and rays in marine ecosystems. Our goal is for people to empathize with marine fauna and, above all, to ensure that you, the public, want to learn more about these animals and the importance of protecting them, especially as Honduras is the only Shark Sanctuary in the Central American region.
Sharks, rays and many marine animals have a lot to say, but unlike you, they don’t have a voice that can be heard. That is why we ask you to lend your voice to sharks and rays and be part of something very big.
We seek to reach the general population, decision- makers and fishers but with greater emphasis on the newest generations. We hope to create awareness in young people so that they know how important it is to protect endangered species.
To accomplish this, educational workshops for children have been launched in the National Identity Museum MIN, as part of their EDUMIN project.