“Elasmovangelizing”

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As I checked into my flight recently at Panama’s International Airport, I was asked a slew of security questions, where I revealed that I am a biologist. When pressed for what form of biology I dedicate time to, I shared “sharks”. Inciting a gasp from the agent. “Hey, sharks are amazing, beautiful creatures” I countered. “Keep me far away from them…” said the ticket agent. I couldn’t resist. I whipped out my phone to share a few pictures and videos (always handy, along with several show and tell sharks teeth) – much to the consternation of my fellow travelers waiting behind me in line. Moments later, I could tell that I had clearly moved the needle on the Shark-Fear-O-Meter from TERRIFIED to SKEPTICAL, and might I say, even into the realm of INQUISITIVE.

She even shared some of her new knowledge with the nearby baggage handler, who looked at me with a mix of incredulity and surprise. And then smiled broadly. Although I am not religious, I think I am starting to understand missionaries and their quest, nay zeal, to convert or “save” souls. In all honesty, I am little different in my approach when it comes to elasmovangelizing people. My hoped-for end result is to generate a better understanding and even support for the PR-challenged sharks and rays, collectively known as elasmobranchs.

Casual chats with people from all sectors of life are one of several means to lead to a hoped-for reversal in the dramatic declines in elasmo numbers. The causes of decline are many but overwhelmingly due to overfishing. The demand for shark and ray products is fueled by multiple sectors and businesses: fins for soup, meat for human food, pet food, cosmetics, joint medicine, boat waterproofing, curios and so much more. Yet, I have often wondered about the long-term effect of my elasmovangelizing, notably in light of my growing interest in behavioral change theory and practices linked to education and conservation. Fortunately, I got an answer sooner than expected.

During the following trip to Panama’s international airport, Mauricio, the taxi driver I often hire to take me to the airport confessed that he had been fishing a couple of weekends ago. He kept his eyes on the road while he shared, in a smaller voice, that he had caught two hammerhead sharks.

He described them well, leading me to think these belonged to the scalloped or great hammerhead shark clans. To describe their size, he took his hands off the steering wheel. Apparently, he didn’t ascribe to the usual fisher tall tales, as the animals weren’t a whole heck of a lot larger than the wheel. I jumped up and down in the passenger seat. For those who know me, there’s nothing sedate about my excitement at a new finding. Thankfully, we didn’t crash the car. The hammers’ small size indicated their recently born (neonate) status… in an area never previously pegged as a shark nursery.

All I could utter was a “WHAT DID YOU DO WITH THE HAMMERS?”. He looked at me slyly, grinned, and then said “I remembered what you had told me last time I took you to the airport, about how these guys are endangered, and when small are most likely babies, so we released them…”. It was a first for him and his fishing partner. And that’s not all. He now wants one of our CSI kits (Collaborative Shark Investigator) so he can go back, catch hammers with a purpose, contribute to science and spread the elasmogospel to generate pride and excitement with his friends to do exactly the same. And that is how we can change hearts and minds and move the needle for sharks. One soul at a time.

Rachel Graham

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Asistente de comunicación (Internship)

MarAlliance es una organización internacional sin ánimo de lucro registrada en EE.UU., Belice, Panamá y Cabo Verde, cuyo objetivo es explorar, facilitar e inspirar cambios positivos para la fauna marina amenazada, especialmente tiburones y rayas, sus hábitats críticos y las comunidades humanas dependientes. Nuestra misión es amplia y ambiciosa, y trabajamos en tres idiomas y en siete países de tres regiones. Ante el declive de muchas poblaciones de megafauna marina, estas especies necesitan una voz fuerte, eficaz y con base científica que las represente para ayudar a los socios dependientes a dar forma a las estrategias y acciones de gestión y conservación para invertir el declive.

Resumen del puesto:

Buscamos a un becario (6 meses) proactivo, con conocimientos digitales y excelente capacidad de redacción y edición de textos, que apoye la creación de contenidos escritos de alta calidad y recursos multicanal para difundir el trabajo que MarAlliance realiza a través de sus plataformas en línea (sitio web, redes sociales, boletín, entre otras) y fuera de línea, y que interactúe con nuestro público externo para contribuir a nuestros objetivos generales de comunicación y marketing. El Asistente de Comunicación dependerá directamente del Coordinador de Comunicación y Marketing, y trabajará en estrecha colaboración con el resto del equipo para apoyarles en los elementos de comunicación de su trabajo.

Las funciones y responsabilidades incluirán, entre otras, las siguientes:

  1. Proporcionar apoyo creativo, editorial y operativo a los proyectos. 
  2. Apoyo en la organización, etiquetado y etiquetado del archivo fotográfico y gestión del archivo de vídeo.
  3. Gestión de la comunidad: Gestionar activamente los canales de medios sociales, así como identificar nuevas tendencias y oportunidades de colaboración. Generar reels y visuales.
  4. Apoyo en la redacción de artículos de blog (SEO) y contenido de boletines. 
  5. Ayudar a construir y desarrollar materiales, herramientas y acciones para campañas (online y offline).
  6. Ayudar en diferentes tareas relacionadas con la comunicación trabajando mano a mano con contratistas externos (desarrollador web, diseñador gráfico…) para mejorar el compromiso de las audiencias externas.
  7. Apoyo en la elaboración de informes de campañas y comunicaciones (Google Analytics, métricas de redes sociales, informes de marketing por correo electrónico).
  8. Como parte del Equipo de Comunicación de MarAlliance, apoyar al Coordinador de Comunicación y Marketing en cualquier otro proyecto de comunicación, coherente con las habilidades y experiencia del titular del puesto, en circunstancias no rutinarias.

Experiencia, conocimientos y aptitudes requeridos:

  1. Licenciatura en comunicación, periodismo, marketing o cualquier disciplina relacionada.
  2. Experiencia en comunicación digital o marketing.
  3. Pasión e interés por la naturaleza, la vida marina y la conservación.
  4. Capacidad demostrada para redactar y presentar comunicaciones creativas.
  5. Presencia y conocimientos de medios sociales y digitales.
  6. Capacidad para realizar múltiples tareas y detectar buenas historias.
  7. Capacidad para trabajar a distancia y cumplir los plazos establecidos.
  8. Conocimientos de diseño gráfico deseables, pero no necesarios.
  9. Conocimientos de edición de vídeo deseables pero no necesarios. 

Salario y prestaciones:

Estipendio durante 6 meses.

Idiomas:

Español, con fluidez en inglés

Localización:

Nacionales o residentes de Panamá, Belice, México, Honduras, Guatemala.

Este contrato será a distancia dentro de las zonas horarias de América, flexible, a tiempo completo y desde casa con hasta un 10% de viajes ocasionales locales e internacionales.

Cómo presentar la candidatura:

Por favor, envíe su currículum, portfolio si lo tiene, y carta de presentación a info@maralliance.org con “MAR-CA_Apellido” en el asunto antes del 21 de marzo, 2024. No se admiten llamadas.

Communications Assistant (Internship)

MarAlliance is an international non-profit registered in the US, Belize, Panama and Cabo Verde that aims to explore, enable and inspire positive changes for threatened marine wildlife – notably sharks and rays – their critical habitats and dependent human communities. Our remit is broad and ambitious, and we work in three languages and across seven countries encompassed by three regions. In the face of declines in many populations of marine megafauna, these species need a strong, effective, and science-based voice to represent them to help dependent partners shape management and conservation strategies and action to reverse declines.

Position summary:

We are seeking for a proactive, digitally savvy Paid Intern (6 month) Communications Assistant with excellent writing and copy editing skills, who will support the creation of high-quality written content and multichannel assets to broadcast the work MarAlliance does through its online (website, social media, newsletter, among others) and offline platforms, and engage with our external audiences to contribute to our overall communications and marketing goals. The Communications Assistant will directly report consistently to the Communications and Marketing Coordinator, and work closely with the rest of the team to support them on the communications elements of their work.

Duties and responsibilities will include but are not limited to:

  1. Provide creative, editorial, and operational project support. 
  2. Support organizing, labeling and tagging the photo archive and video archive management.
  3. Community Management: Actively manage social media channels, as well as identify new trends and collaboration opportunities. Generate reels and visuals.
  4. Support with writing blog articles (SEO) and newsletter content. 
  5. Help build and develop materials, toolkits, and actions for (online and offline) campaigns.
  6. Assist in different communications-related tasks working hand in hand with external contractors (web developer, graphic designer…) to improve the engagement of external audiences.
  7. Support in campaign and communications reporting (Google Analytics, social media metrics, email marketing reports)
  8. As part of the MarAlliance Communications Team, support the Communications and Marketing Coordinator with any other communications projects, consistent with the skills and expertise of the post holder, in non-routine circumstances.

Experience, Knowledge, and Skills Required:

  1. Bachelor’s degree in communications, journalism, marketing or any related discipline.
  2. Experience working in digital communications and or marketing.
  3. Passion and interest for nature, marine life and conservation.
  4. Proven ability to write and deliver creative communications.
  5. Social Media and digital presence and knowledge.
  6. Ability to multitask and spot good stories.
  7. Capable of working remotely and meeting established deadlines.
  8. Graphic design skills are desirable but not required.
  9. Video editing skills are desirable but not required.

Salary and benefits:

Stipend for 6 month.

Language:

English, Spanish are mandatory.

Location:

Panama, Belize, Mexico, Honduras, Guatemala nationals or residents. 

This contract will be remote within the Americas time zones, flexible, full-time and home-based with up to 10% occasional local and international travel.

How to apply:

Please send your resume, portfolio if you have one, and cover letter to info@maralliance.org with “MAR-CA_Last name” in the subject line by 21st of March, 2024. No calls please.