Tides of Change: How a Honduran Fisherman Became an Unexpected Ally for Sharks

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On the North Coast of Honduras, our new study on sharks and rays aims to generate key tools for the administration and management of marine protected areas, but to make these tools truly effective, we also need to reach the hands of those who know the ocean best. Enter Alex Juárez, a traditional fisherman whose routine trip offshore took an unexpected turn.

An Unexpected Encounter at Sea

This project got a strong start thanks to an unexpected but meaningful encounter at sea. Alex Juárez, a 55-year-old traditional fisher from Puerto Cortés, was out on a regular fishing trip when something unusual happened. He caught a shark that carried one of our identification tags.

While fishing near Punta Sal, Alex pulled up a shark unlike any he’d seen before – not because of its size or species, but because of the small, brightly colored tag it carried. Rather than dismiss it, he reached out to us through Facebook, starting a conversation that would lead him down a path he never expected.

His message led to more than a data point – it built a bridge. Through Alex, our team connected with the El Paso Fishermen’s Association, a community of fishers committed to the health of their marine environment. Their enthusiasm led to a weeklong workshop where our team trained 17 fishers in shark and ray monitoring techniques, including the use of scientific longlines and Baited Remote Underwater Video Systems (BRUVs).

Associate fisherman Exson Flores training members of the El Paso Association in the assembly of BRUV systems CC Rocio Sorto/MarAlliance

These weren’t just passive learners – they were engaged, inquisitive, and deeply motivated. In every question asked and every note taken, it was clear: this wasn’t just about collecting data. It was about reclaiming a role in protecting the ocean they’ve depended on for generations as fishers.

Members of the El Paso Association during the training session  CC Rocio Sorto/MarAlliance

Interview with Alex Juárez

Tell us about the moment you encountered a shark bearing one of our tags.
We were fishing in Punta Sal, close to the shore. We were about two miles out when we caught the shark. We couldn’t release it because the hook was too deep, so we had to sacrifice it. Regarding the tag it had, I saw the phone number and email, sent a message, and got in touch with Ana Lucia.

What motivates your interest in learning more about monitoring techniques such as scientific longlines and BRUVs?
I’ve never had the chance to tag a species or learn the procedures involved, so that’s why I’m here, to get trained and see how I can contribute to the cause.

How do you imagine your role in conservation after the training?
I imagine myself becoming a driving force in Puerto Cortés, helping train others so they can also join the effort to conserve our marine wildlife.

Fisherman Alex Juárez measures a shark  as part of our ongoing efforts to collect vital data for conservation CC Ivy Baremore /MarAlliance

You can be part of the change! 

Alex’s story shows that conservation doesn’t have to start with a formal program or scientific background – it can begin with a simple action. A message. A question. A decision to get involved.

Fishers, divers, and tour operators are on the front lines of the ocean every day. You see what’s happening in real time, and that knowledge is critical. Your observations, combined with science, can help protect vulnerable species like sharks and rays. Whether it’s reporting a tagged animal, joining a training, or sharing what you see at sea, your participation matters.

If you spot a tag, encounter unusual behavior, or have information to share, contact us. A quick message on social media via Facebook and Instagram can make a real impact.

You don’t need to be a scientist to support conservation, you just need to care and take the first step.

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Asistente de comunicación (Internship)

MarAlliance es una organización internacional sin ánimo de lucro registrada en EE.UU., Belice, Panamá y Cabo Verde, cuyo objetivo es explorar, facilitar e inspirar cambios positivos para la fauna marina amenazada, especialmente tiburones y rayas, sus hábitats críticos y las comunidades humanas dependientes. Nuestra misión es amplia y ambiciosa, y trabajamos en tres idiomas y en siete países de tres regiones. Ante el declive de muchas poblaciones de megafauna marina, estas especies necesitan una voz fuerte, eficaz y con base científica que las represente para ayudar a los socios dependientes a dar forma a las estrategias y acciones de gestión y conservación para invertir el declive.

Resumen del puesto:

Buscamos a un becario (6 meses) proactivo, con conocimientos digitales y excelente capacidad de redacción y edición de textos, que apoye la creación de contenidos escritos de alta calidad y recursos multicanal para difundir el trabajo que MarAlliance realiza a través de sus plataformas en línea (sitio web, redes sociales, boletín, entre otras) y fuera de línea, y que interactúe con nuestro público externo para contribuir a nuestros objetivos generales de comunicación y marketing. El Asistente de Comunicación dependerá directamente del Coordinador de Comunicación y Marketing, y trabajará en estrecha colaboración con el resto del equipo para apoyarles en los elementos de comunicación de su trabajo.

Las funciones y responsabilidades incluirán, entre otras, las siguientes:

  1. Proporcionar apoyo creativo, editorial y operativo a los proyectos. 
  2. Apoyo en la organización, etiquetado y etiquetado del archivo fotográfico y gestión del archivo de vídeo.
  3. Gestión de la comunidad: Gestionar activamente los canales de medios sociales, así como identificar nuevas tendencias y oportunidades de colaboración. Generar reels y visuales.
  4. Apoyo en la redacción de artículos de blog (SEO) y contenido de boletines. 
  5. Ayudar a construir y desarrollar materiales, herramientas y acciones para campañas (online y offline).
  6. Ayudar en diferentes tareas relacionadas con la comunicación trabajando mano a mano con contratistas externos (desarrollador web, diseñador gráfico…) para mejorar el compromiso de las audiencias externas.
  7. Apoyo en la elaboración de informes de campañas y comunicaciones (Google Analytics, métricas de redes sociales, informes de marketing por correo electrónico).
  8. Como parte del Equipo de Comunicación de MarAlliance, apoyar al Coordinador de Comunicación y Marketing en cualquier otro proyecto de comunicación, coherente con las habilidades y experiencia del titular del puesto, en circunstancias no rutinarias.

Experiencia, conocimientos y aptitudes requeridos:

  1. Licenciatura en comunicación, periodismo, marketing o cualquier disciplina relacionada.
  2. Experiencia en comunicación digital o marketing.
  3. Pasión e interés por la naturaleza, la vida marina y la conservación.
  4. Capacidad demostrada para redactar y presentar comunicaciones creativas.
  5. Presencia y conocimientos de medios sociales y digitales.
  6. Capacidad para realizar múltiples tareas y detectar buenas historias.
  7. Capacidad para trabajar a distancia y cumplir los plazos establecidos.
  8. Conocimientos de diseño gráfico deseables, pero no necesarios.
  9. Conocimientos de edición de vídeo deseables pero no necesarios. 

Salario y prestaciones:

Estipendio durante 6 meses.

Idiomas:

Español, con fluidez en inglés

Localización:

Nacionales o residentes de Panamá, Belice, México, Honduras, Guatemala.

Este contrato será a distancia dentro de las zonas horarias de América, flexible, a tiempo completo y desde casa con hasta un 10% de viajes ocasionales locales e internacionales.

Cómo presentar la candidatura:

Por favor, envíe su currículum, portfolio si lo tiene, y carta de presentación a info@maralliance.org con “MAR-CA_Apellido” en el asunto antes del 21 de marzo, 2024. No se admiten llamadas.

Communications Assistant (Internship)

MarAlliance is an international non-profit registered in the US, Belize, Panama and Cabo Verde that aims to explore, enable and inspire positive changes for threatened marine wildlife – notably sharks and rays – their critical habitats and dependent human communities. Our remit is broad and ambitious, and we work in three languages and across seven countries encompassed by three regions. In the face of declines in many populations of marine megafauna, these species need a strong, effective, and science-based voice to represent them to help dependent partners shape management and conservation strategies and action to reverse declines.

Position summary:

We are seeking for a proactive, digitally savvy Paid Intern (6 month) Communications Assistant with excellent writing and copy editing skills, who will support the creation of high-quality written content and multichannel assets to broadcast the work MarAlliance does through its online (website, social media, newsletter, among others) and offline platforms, and engage with our external audiences to contribute to our overall communications and marketing goals. The Communications Assistant will directly report consistently to the Communications and Marketing Coordinator, and work closely with the rest of the team to support them on the communications elements of their work.

Duties and responsibilities will include but are not limited to:

  1. Provide creative, editorial, and operational project support. 
  2. Support organizing, labeling and tagging the photo archive and video archive management.
  3. Community Management: Actively manage social media channels, as well as identify new trends and collaboration opportunities. Generate reels and visuals.
  4. Support with writing blog articles (SEO) and newsletter content. 
  5. Help build and develop materials, toolkits, and actions for (online and offline) campaigns.
  6. Assist in different communications-related tasks working hand in hand with external contractors (web developer, graphic designer…) to improve the engagement of external audiences.
  7. Support in campaign and communications reporting (Google Analytics, social media metrics, email marketing reports)
  8. As part of the MarAlliance Communications Team, support the Communications and Marketing Coordinator with any other communications projects, consistent with the skills and expertise of the post holder, in non-routine circumstances.

Experience, Knowledge, and Skills Required:

  1. Bachelor’s degree in communications, journalism, marketing or any related discipline.
  2. Experience working in digital communications and or marketing.
  3. Passion and interest for nature, marine life and conservation.
  4. Proven ability to write and deliver creative communications.
  5. Social Media and digital presence and knowledge.
  6. Ability to multitask and spot good stories.
  7. Capable of working remotely and meeting established deadlines.
  8. Graphic design skills are desirable but not required.
  9. Video editing skills are desirable but not required.

Salary and benefits:

Stipend for 6 month.

Language:

English, Spanish are mandatory.

Location:

Panama, Belize, Mexico, Honduras, Guatemala nationals or residents. 

This contract will be remote within the Americas time zones, flexible, full-time and home-based with up to 10% occasional local and international travel.

How to apply:

Please send your resume, portfolio if you have one, and cover letter to info@maralliance.org with “MAR-CA_Last name” in the subject line by 21st of March, 2024. No calls please.